It has been more than 130 years since a poor German immigrant named Levi Strauss invented the blue-jeans, which have conquered the entire world. Cowboys may wear them but so do supermodels, farmers, presidents and housewives.
Creating pants for miners who were digging gold, he didn't know that he accidentally created a revolution, the most widely embraced garment, worn and loved by every single person in America and Europe.
Once pop and film stars like Elvis Presley, James Dean, and Marlon Brando sported them, they became desirable internationally in the 1950s and are associated with rock and roll and pop music. Later in the 1960s, jean brands old and new were worn universally in the western world.
Jeans never seemed to die. "They're simple, they're not complicated, it's just denim, thread and rivets."
